I was placed on a team with Kailee Bye and Kendra Spangler to create an identity system for a client chosen by our professor. The client was the Colorado Center on Law & Policy, an organization that advocates for underprivileged and marginalized groups. They lobby for change in the legal system to better benefit these groups of people. Our goals were to write a new Mission Statement and supporting written content, create a logo and accompanying brand standards, and collateral materials.
Through my sketch process I played with the idea of using their chosen abbreviation of CCLP and using it in letterforms and pictorials. The idea I found the most interesting, was using the L and P to create a pictorial of a Greek column to represent the law system. The C’s could go around the column to represent an enclosure or a protection as a reference to their intent to protect underprivileged groups.
The guidelines I created for the final emblem and type lockup was a third of the overall height of the lock up on all sides.
