This assignment was given to my team consisting of Abigail Schoeder-Rummel, and Eric Sanchez-Medel and I. We were prompted to research new technologies that we were passionate about and discuss with our teammates which one to use as the basis for our hypothetical company. I am passionate about sustainable food sources and entomophagy, the practice of consuming insects. My group went with technology used to more efficiently cultivate insects for human consumption. Our goals for the project was to create a mission statement and supporting written content, creating a brandmark with brand standards, and collateral materials.
Designing the brandmark,my teammates and I reviewed all of our iterations together and decided which one suited the brandmark best and went off of the one chosen for each round for refinements until we had gone through four rounds of revisions to create the final brandmark lock up.
