michael matsushita
I value design that augments the way we interface with the physical and the digital world. During my design process, I will exhaust every possibility no matter how far out there it may seem, if it has the makings of an appropriate design solution. I feel accomplished when my work is able to be understood quickly in the form of legible typography or a minimal brand mark
I also contradict myself with the way that I love to break modernist design rules and create work that prioritizes creative freedom at the cost of readability and legibility. One of my beliefs as a designer is that we need to focus on the simple solutions instead of making things more complex for the sake of superficiality. To be simple is to be potent.